In the fight against beliefs such as witchcraft, we have realised that there is dire need for concerted efforts that will involve the media and the locals, hence the decision to take the enlightenment programme to the locals through the media. However, the favoured media based on our studies is the Radio. Hence, with the help of an award-winning broadcaster EssiET Esamme, also known as Rockyfella, we have been able to package a jingle in pidgin english and local Efik language. The ad is currently running on two popular radio programmes: Afternoon Ride and Abadie . (Special thanks to HAMU, Norway, the adverts will run from October to December, 2009)
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